2040: Authors Will
Become Like Tamagotchi.
Having determined that what readers want is a “sense of connection,” publishers will organize adopt-an-author promotions, repackaging writers along the lines of Webkinz and other imaginary pets. “Feeding” your favorite authors by buying their books will make their online avatars grow less pale and grouchy. If they starve to death on your watch you will lose social networking points. Book clubs will cultivate with their favorite writers the warm, fuzzy, organic bond a trainer develops with his or her Pokémon, a process that will culminate in staged fights-to-the-death between your author and the author sponsored by another book club. These fights will occur offline, since there will be one or two bookstores left and something has to happen there.
